Setting up a communication matrix: When and how to communicate to whom?

You have to be clear about your overall communication objectives. What do you want to achieve, when and why?

A communication matrix is needed to define who will communicate with whom during the project phases.

But also:

  • How the communication will happen
  • When the communication must take place
  • Where the output/actions of the communication can be found

Setting up a communication matrix

*Map your local target groups. Observe which social medias they are using mostly and adjust your strategy accordingly.