THE FINAL COMMUNICATION STRATEGY

Setting up a communication matrix: When and how to communicate to whom?

You have to be clear about your overall communication objectives. What do you want to achieve, when and why?

A communication matrix is needed to define who will communicate with whom during the project phases.

But also:

  • How the communication will happen
  • When the communication must take place
  • Where the output/actions of the communication can be found

Setting up a communication matrix

*Map your local target groups. Observe which social medias they are using mostly and adjust your strategy accordingly.

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Table of content
  1. Communication strategy guide
  2. What is a Communication strategy?
  3. What are the benefits of having a Communication strategy?
  4. Steps of creating a communication strategy
  5. Define the communication objectives
  6. What are the benefits of having a Communication strategy?
  7. Develop the key messages
  8. Choose the communication tools & specify the timeline
  9. Tips & tricks for writing unique messages
  10. Define the responsibilities
  11. Check financial and human resources
  12. Develop the key messages
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