THE FINAL COMMUNICATION STRATEGY
Setting up a communication matrix: When and how to communicate to whom?
You have to be clear about your overall communication objectives. What do you want to achieve, when and why?
A communication matrix is needed to define who will communicate with whom during the project phases.
But also:
- How the communication will happen
- When the communication must take place
- Where the output/actions of the communication can be found
Setting up a communication matrix


*Map your local target groups. Observe which social medias they are using mostly and adjust your strategy accordingly.
Table of content
- Communication strategy guide
- What is a Communication strategy?
- What are the benefits of having a Communication strategy?
- Steps of creating a communication strategy
- Define the communication objectives
- What are the benefits of having a Communication strategy?
- Develop the key messages
- Choose the communication tools & specify the timeline
- Tips & tricks for writing unique messages
- Define the responsibilities
- Check financial and human resources
- Develop the key messages