What is a Communication strategy?

In general, the communication strategy defines:

  • which target group we are addressing,
  • what are the basic communication messages we want to convey and how they are expressed,
  • through which channels we will distribute the message, and
  • at what dynamics.

A communication strategy has to specify three major components:

  • How will important information be delivered to our target group(s)?
  • Who is in charge of delivering this information?
  • What is the timeframe and frequency for information distribution?

Aims of the communication strategy should reflect on the aims set in the strategic plan of your organization.