First thing you need to do is to define and set out your communication objectives or define what it is you want to achieve with different communication activities that will be performed, in order to promote youth mobility and attract young people to your activities.

Communication objectives need to be written...

in an active tense and use strong verbs like plan, write, conduct, produce, etc. rather than learn, understand, feel.

Objectives can help you focus your activities and communication campaign on what matters.

They will always answer the following question:

WHO is going to do WHAT, WHEN, WHY (what does it demonstrate), and TO WHAT STANDARD?

When you are developing your communication objectives, you should have in mind that they need to be SMART:

S – Specific – What exactly are we going to do, with or for whom?

M – Measurable – Is it measurable and can we measure it?

A – Appropriate – What specific steps must you take to achieve the goal?

R – Realistic – What obstacles stand in the way? How will you overcome them?

T – Time-Bound – When will you achieve this goal?


By September 31, 2021 we will inform at least 100 young people about the activities regarding youth mobilities.

Tip on how to create a smart objective:

By _____________ (insert date) ____________________________ (Who? What? Include a number that can be measured) will have __________ (How? Why? Specify the result).

SMART structure is an effective tool that provides the clarity, focus and motivation you need to achieve your goals. It can also improve your ability to reach them by encouraging you to define your objectives and set a completion date.