Communication strategy for under-represented groups
In our guide, we have explained how to create a communication strategy in order to engage young people to participate in youth mobility.
Through this mini-strategy, we would like to present you a step-by-step model for implementation of our general communication guide. In this mini-strategy, we will focus on the following target group: UNDER-REPRESENTED GROUPS
We advise you to conduct a small workshop with your project team and try to follow these steps:
Define objectives you wish to communicate through your messages
Define the key messages and choose the appropriate tools
Identify target groups
Analyze your work on social media