HOW TO IDENTIFY TARGET GROUPS IN YOUR CASE?

After you define communication objectives, you need to identify specific target groups relevant to your objectives. Try to answer the question: What are the main characteristics of your target group? Who are the people important for the objective you wish to achieve?

Students can easily accept responsibility – they see themselves as primarily responsible for their outcomes and experiences. They are self-motivated, they find purpose in what they do by discovering personally meaningful goals and dreams. Students are good in self-management; they plan and take action in pursuit of their goals and dreams. They are interdependent, they build mutually supportive relationship that help them achieve their goals. Students consciously think, believe, and behave in ways that keep them on course. They believe in Life-Long Learning, look for lessons in all of their experiences. Students see themselves as a capable, lovable, and unconditionally worthy human being.

With that in mind, try to recognize which young people have these features and try to approach them according to our suggestions.

To boost your engagement contact organizations and associations that could help you reach students and ask them to share and support your posts. That could be:

For easier managing, you can use the following table (the first row is exemplary):