HOW TO IDENTIFY TARGET GROUPS IN YOUR CASE?
After you define communication objectives, you need to identify specific target groups relevant to your objectives. Try to answer the question: What are the main characteristics of your target group? Who are the people important for the objective you wish to achieve?
After you define communication objectives, you need to identify specific target groups relevant to your objectives. Try to answer the question: What are the main characteristics of your target group? Who are the people important for the objective you wish to achieve?
If you want to engage young volunteers, it is crucial to understand that they are more receptive to new ideas than other generations. Young volunteers are also open-minded, energetic, technology savvy, and enjoy participating in volunteer experiences within a social group.
It is also important to note that many young volunteers are career focused and are looking for training opportunities and skill attainment in exchange for their time commitment. Finally, many young volunteers (not all) need to fulfill community service hours for high school graduation or other extracurricular activities they are participating in.
To boost your engagement contact organizations and associations that gather young volunteers and ask them to share and support your posts. That could be:
volunteers
local media
volunteering associations
volunteer center
volunteering organizations
For easier managing, you can use the following table (the first row is exemplary):
